A personal identity that stays with you, whatever you choose to do. For creators, writers, artists and freelancers whose name is the brand.
It belongs to you,
not to a job or a project.
It works on a post,
a book cover and a business card.
It stays with you
when your work changes.
Today you work with clients. Tomorrow you write a book, launch a course or open a studio.
Projects come and go. What carries across all of them is you, and right now that’s your name set in an ordinary font.
A personal mark makes you recognizable before anyone reads your name.
Clients come to you, not to a company. Your materials don’t show that yet.
Clients come for your taste and skill. Your page looks like any salon’s.
You make content or launch products, and your name is the only brand you have.
Essays, research, commissions. Every piece looks different, and none of it looks like you.
Neta is a cosmetologist with more than 30 years of experience: owner of the NetaliCharm clinic, founder of the Design of Youth project and author of the guide of the same name.
Her work had grown beyond a personal brand. She needed one ecosystem for her expertise, clinic, educational products, community and future projects.
One recognizable ecosystem connecting her personal brand, the clinic, the guide and future products, with room for each direction to grow.
Sergio specializes in coloring, styling and hair systems. His work goes beyond traditional hairstyling.
The identity had to bring all three directions together and reflect Sergio himself: expressive, contemporary and highly personal.
Three areas of work in one clear, recognizable personal brand.
Tara writes on female autonomy and independence, across essays, commissioned texts and cultural collaborations.
She needed a mark she could use on whatever she was working on, so people would recognize her by her own sign, not only by her name.
A personal emblem that lives independently of whatever she does. Her own authority.
Your personal mark isn’t tied to one project. It goes wherever your work goes, and it’s still yours when the work changes.
A few places it will show up:
Every time, people see the same sign, and they know it’s you.
Start your markThe starting price covers your personal logo or monogram. Naming, positioning and an extended identity are quoted separately.
A call and a short written brief. We learn the story before we draw anything.
First directions, each built from something true about you.
Two rounds to get it exactly right.
The mark, the guide and every file you need.
Yes. It’s for anyone whose work is built around their own name: writers, artists, stylists, freelancers, people starting out.
A personal logo belongs to you as a person, whatever you do. Business Branding is built for a specific business, product or place.
Only to show how a finished design will look in real life, on mockups. The logo ideas themselves are developed and drawn by real people, our designers.
Your story, examples of your work, links to where you show it, and where you want it to go.
Send a link to your work and two lines about where it’s going. We’ll reply with how we’d approach your mark.
Tell us about your work