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Family Branding

Get your
family emblem.

You don’t need 300 years of family history. A personal symbol for your family, created from your story and designed to live across generations.

Family monogram on a gold pendant Family crest with two owls Alessandro and Bianca monogram

Built from the people
in your family today.

Start at the wedding,
after decades together, or any time.

Made to be used,
and passed on.

Sound familiar?

Everyone else
gets nothing.

Companies get identities. Old families inherited crests.

Maybe you’re just married or you’ve been together for decades. You have a home, traditions only you understand, a story you tell at every family dinner.

None of it has a sign of its own. Yet.

New family

You’ve just married and want a symbol for what you’re starting.

Years together

Ten, twenty, thirty years. You want to mark what you’ve built.

Two cultures

Two heritages, and nothing inherited fits the family you are.

A gift

Your parents’ anniversary, and a gift no one else can give.

Why it matters

Inherited or created?

A historical coat of arms
  • Belongs to a lineage you may not have
  • Fixed centuries ago
  • Kept for display
  • One version
Your family emblem
  • Built from the people in your family today
  • Starts with your values, symbols and story
  • Lives on rings, linen, tableware and gifts
  • A full emblem and a quieter monogram
Family Branding · A young couple · Ukraine

Pasha & Angelina

The story

Pasha and Angelina have been a family since 2022. Four years later, they wanted the family itself to have a sign of its own.

One mark they could use across celebrations, jewelry, clothing and things at home, so everything that becomes theirs carries the same family signature.

What we did
  • A discovery call and a detailed brief, to find which values and stories belonged to them as a family
  • The letter G from the family surname, and their wedding date
  • Two owls for wisdom, observation and calm
  • Agave and a rising sun for endurance
  • Three runes: Ingwaz for growth, Jera for cycles, Othala for inheritance and future generations
  • A full emblem and a quieter monogram, in three color combinations
  • Applications: stationery, a book cover, embroidery, a pendant, a signet ring, a mug
Result

A symbol that can become part of family history, and one day part of its heritage.

Family Branding · Started at the wedding · Italy

Alessandro & Bianca

The story

Most of what’s designed for a wedding is used once. Alessandro and Bianca started their family identity at the wedding instead.

They wanted a sign built from what each of them brings: family heirlooms, the land they come from, and the family they are starting together.

What we did
  • A and B, two initials in one monogram
  • 08/09, their wedding date, and eight as a symbol of continuity
  • An octagonal frame from Bianca’s grandmother’s crystal ring
  • An olive branch from Alessandro’s family olive grove in Tuscany
  • A palette and color applications
  • Family brand guidelines handed to the wedding planner, so the identity held across the whole event
Result

A visual identity that starts with a wedding and grows with the family: future celebrations, traditions, personal projects and family-owned businesses.

For wedding planners

Decor lasts one day.

An identity designed for the wedding becomes the foundation of the family’s brand. Your couple leaves with more than a beautiful day.

How we work alongside planners:

  1. We design the identity from the couple’s story
  2. You get a guide with every rule you need
  3. Florals, print and signage match without extra rounds
  4. Print-ready files for stationery and signage
  5. The couple keeps the identity for life

Let’s talk about working together on your next wedding.

Talk to us
What you get

Your family, in one symbol.

  • Discovery of your family’s story and values
  • Symbols, shared experiences and traditions, explored together
  • A custom family emblem or monogram
  • Family colors and typography
  • Variations for different uses
  • A family identity guide explaining every element
  • Family stationery and printed pieces
  • Designs for home objects, gifts and family merchandise
  • Designs for anniversaries and celebrations
  • Production-ready artwork for selected pieces
  • 30% to start, the rest on completion.
  • First concepts in 3-4 business days.
  • Two rounds of revisions included.
  • Ready in 2-3 weeks.
Starting at
€1,500

The starting price covers your family identity and its core elements. Merchandise collections, personalized objects and designs for specific celebrations can be added.

Find out your price

A gift for your parents, or for each other. A family emblem can be an anniversary gift from children to their parents, or from one partner to the other.

Ask about a gift
How it works

Three weeks.

Day 1

Brief

A call and a short written brief. We learn the story before we draw anything.

Day 4

Concept

First directions, each built from something true about you.

Week 2

Refinement

Two rounds to get it exactly right.

Week 3

Yours

The mark, the guide and every file you need.

Questions

Before you ask.

We don’t know much about our family history. Can we still do this?

Yes. The emblem is built from who you are now. History is welcome, never required.

How is this different from Wedding Branding?

Wedding Branding is designed for the celebration and can continue after it. Family Branding is built for the family itself, at any moment, and designed to be passed down.

What can we put it on?

Jewelry and keepsakes, stationery and seals, tableware, textiles, clothing, gifts. Anything that represents the family.

Do you use AI?

Only to show how a finished design will look in real life, on mockups. The emblem ideas themselves are developed and drawn by real people, our designers.

Other things we make

Looking for something else?

Tell us about your family.

Who’s in it, how it started, what you’d want your children to remember.

Start your family emblem