You made something original. Your brand should be too. Identity for makers, small shops and first-time founders, drawn by hand from your story.
VooDoo’s Paperwork, an Etsy card shop, after launching its new identity with us.
See howTemplates, AI tools and ready-made kits let you launch in a weekend. A logo, some posts, a label, a shop page. It got you your first customers, and that was the right call.
Then the business grew. You found your product and your people. The visuals stayed behind: pieces that were never designed to belong together, and that anyone can download tomorrow.
Now they’re holding you back. Your business has a character, and your brand doesn’t show it yet.
Your pieces are your own design. Your shop looks like everyone else’s.
There’s a real idea behind your place. The menu, cups and sign don’t match.
Your work is worth more. But every new product gets a label from scratch.
Clients come back for the experience. Your sign and feed don’t show it.
Or something else entirely. If you built it, we can give it a face.
VooDoo’s Paperwork is a small Etsy shop in Ladson, South Carolina, making original greeting cards, postcards and paper goods. It was launching into one of Etsy’s most competitive categories, where hundreds of shops look almost the same.
The owner wanted a shop that felt more human. A place people would enjoy coming back to, not just buy from.
Steakboarder is a takeaway concept serving premium steak in a fast, casual format, made for coastal cities where skate and surf culture is part of everyday life.
Steak is usually associated with long dinners and special occasions. The brand had to make it feel like everyday food for people who train, ride and surf.
One idea, carried from the name to the paper bag, the kiosk and the T-shirt.
At a market, you are the brand. People meet you, hear the story, hold the piece. On a shop shelf, your product has to do all of that alone, next to brands with design teams.
That’s when new questions show up:
We answer them together and build one visual system that grows with every new product.
Tell us about your productPackaging design, merchandise and more branded materials can be added to the project.
Launch offer: the first 5 businesses until the end of 2026 get three social media templates included, at no extra cost.
Claim a spotA call and a short written brief. We learn the story before we draw anything.
First directions, each built from something true about your business.
Two rounds to get it exactly right.
The logo, the guide and every file you need, with full rights.
You can, and it will probably look fine. The catch is that AI and templates are built from what already exists, so you end up looking like the shops next to you. We start from your market instead: we study your competitors, find what sets you apart, and our designers draw a system around it with the taste and experience a tool doesn’t have. The goal is a brand people recognize, remember and are willing to pay more for.
Send us a link to your shop or Instagram. We look at your brand next to three of your competitors and come back with what we’d keep, what we’d change and why. No obligation.
Only to show how a finished design will look in real life, on mockups. The logo ideas themselves are developed and drawn by real people, our designers.
A short brief that we send you to fill in: your story, your products, a link to where you sell, and where you want the business to be in a year.
Ideally at the idea stage, before you choose a name, a location or packaging. We study your competitors first and help you stand apart from them, so the big decisions are made with the brand in mind instead of being fixed later.
Send a link to your shop or Instagram and two lines about where the business is going. We’ll reply with a free brand check: how you look next to three competitors, what we’d keep and what we’d change.
Get my free brand check
