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About the studio

Great brands
begin with people.

Everything you do may take many forms. A visual identity gives them a recognizable face, one that belongs to you, not to any single profession, product or project.

Ora Gittsovich, founder
Ora Gittsovich, founder of Roots’n’Leaves
The founder

The focus changed.
My taste didn’t.

I’m Ora, founder of Roots’n’Leaves. I spent 16 years in marketing, mostly B2B, including work in branding, creative direction, art direction, and leading agencies as CEO.

Design and brand identity were always what I loved most: getting to the heart of an idea, understanding what makes it distinctive, and finding its visual form.

In 2026, I founded the studio to bring that experience to ordinary people rather than companies: independent creators, small creative business owners, couples and families.

The ambition was to bring more aesthetics into the world, through identities that carry personal meaning.

How the studio works

A small studio.
A collaborative process.

We’re an independent branding studio, founded and led by me. Once you’ve completed the brief, we review it together as a team. I then assemble the delivery team, choosing the designer whose style and expertise best suit your project.

YouBring the story

The idea behind the project, what matters most, and the images that inspire you.

OraLeads the project

The vision and the branding experience, from the first conversation to the final design.

Our designersDraw the identity

From the first sketches to the final files, refining the design with you round by round.

What we believe

Branding
can be personal.

A brand doesn’t have to be a company. It can belong to an artist, a writer, a ceramicist, a small family business, or two people starting a family together.

A wedding identity can become a family symbol. A personal logo can appear on books, packaging, stationery or objects you use every day.

We start with the person or people behind the idea: their stories, values, references and the things that matter to them. Then we turn those meanings into something tangible. A logo, colors, typography and a visual language that can be used in real life.

The idea behind

Your work may change.
Your identity stays.

An identity begins with the people behind it. Their ideas, work, relationships and ambitions may take different forms over time.

A personal symbol creates a recognizable connection between what they build today and everything that comes next.

The beginning

Who you are

Your name, your values, your story, and everything that makes you, you.

The evolution

What you create

New ideas, projects, ventures, and meaningful moments in life.

The continuity

What you carry forward

A recognizable identity that continues to hold meaning over time.

What we make

Find the identity that fits you.

Tell us what you’re
bringing into the world.

A person, a product, a place, a wedding or a family. Send us two lines about it, and we’ll reply with how we’d approach it.

Contact us